IYC Celebrates Sixth Consecutive Year as Major Partner at GOFFS London Sale
For the sixth consecutive year, IYC was proud to serve as a major partner of the prestigious GOFFS London Sale, held in the stunning grounds of Kensington Palace Gardens. This unique, invitation-only event has become a highlight in the global equestrian and lifestyle calendar, combining elite horse racing with high-end networking just days before Royal Ascot.
Founded in 2014, the GOFFS London Sale has earned a reputation for showcasing elite racehorses and high-quality breeze-up prospects, attracting top-tier owners, breeders, and investors from across the globe. The event sets the tone for the summer social season in the UK, blending sport, style, and sophistication in an unparalleled setting.
The event proved to be another great success. A curated selection of thoroughbreds drew strong interest, culminating in a high point when the day’s top lot sold for over £1.5 million, affirming the sale’s position as a premier equestrian marketplace.
This year, IYC also welcomed Jet Aviation as a co-partner for the event. Numerous IYC clients were in attendance, enjoying exclusive access to the auction and private hospitality. Our London team was present throughout the day to meet with existing clients and make new introductions, continuing to strengthen IYC’s role within the community.
As we reflect on six consecutive years as a major partner of the GOFFS London Sale, we remain committed to creating and curating extraordinary experiences for our clients within the world’s most prestigious events. 