A Guide To Shopping ’Til You Drop On The French Riviera
Long distinguished for its glamorous culture and effortlessly chic style, the French Riviera boasts spectacular shopping experiences. St Tropez has luxury storefronts on every avenue, the designer-clad streets of Cannes, and the chic energy of Nice; this coastline is every shopper’s dream. Arriving by yacht or private jet, each shopper will find no shortage of brands, stylish streets, and one-of-a-kind stores. Here is a guide to the French Riviera’s most stylish shopping spots:
Nice: Elegant Yet Contemporary
In Nice, retail sophistication is centered around two chic, adjacent streets: Rue Paradis and Avenue de Verdun. Just moments from the stately Place Masséna, Rue Paradis is home to the fashion elite. Think: Chanel, Louis Vuitton, Anne Fontaine, Emporio Armani, and local luxury stalwart Façonnable. This stretch also caters to modern shopping, with staples like Zadig & Voltaire and upscale swimwear from Vilebrequin.
Running perpendicular, Avenue de Verdun hosts a lineup of heritage fashion houses and iconic jewelers. Here, you’ll find the timeless appeal of Hermès, Tiffany & Co., Cartier, and Longchamp. These streets are as convenient as they are chic due to the nearby tram stops and proximity to Avenue Jean Médecin - another notable hub for high-end fashion.
Cannes: Red Carpet Glamour
La Croisette in Cannes is where Riviera elegance shines. Equal parts boulevard and seaside promenade, this famed stretch is an international fashion runway in its own right. While it reaches peak sparkle during the Cannes Film Festival each May, the luxury boutiques lining the avenue ensure its star power lasts all year.
Stroll the palm-fringed promenade and browse all the designer icons: Moncler, Balenciaga, Dior, Valentino, Loro Piana, Céline, Gucci, Chanel, Prada, Chopard, Rolex. And there is not just one but two Dolce & Gabbana boutiques. Between splurges, enjoy a glass of rosé at one of La Croisette’s legendary hotels for the perfect blend of refreshment and Riviera people-watching.
St Tropez: A Stylish Spot
Just steps from the Quai Suffren - where the superyachts dock - lies Rue François Sibilli, Saint-Tropez’s couture center.
This street oozes indulgence with storefronts from the likes of Gucci, Loewe, Fendi, Saint Laurent, Jimmy Choo, Prada, Gucci, and Miu Miu.
Whether you’re seeking a statement look for the evening or a pair of gold-dusted espadrilles for a beach club lunch, the offerings here are irresistible. Best of all, this shopping haven sits just a few cobblestone steps from your yacht.
Cap 3000: Elegant Mall Experience
A more modern take on Riviera retail, the Corso at Cap 3000 mall near Nice Côte d’Azur Airport has fast become a go-to for those seeking designer fashion without the outdoor stroll. Opened in 2021, the Corso brings together European brands and global luxury names in a refined, air-conditioned space overlooking the sea.
Expect Hugo Boss, Pinko, Paul Smith, Etro, Max Mara, and Tara Jarmon rubbing shoulders with boutique jewelers and watchmakers. The Ferret boutique, in particular, is a standout, offering timepieces and treasures from IWC, Breguet, Chaumet, and Omega. Post-shopping, indulge your palate at Rivea by Alain Ducasse, or take home a handcrafted treat from Le Chocolat Alain Ducasse.
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Header and Cannes Photos by Cannes Office De Tourisme, Louis Vuitton Nice Store photo by Louis Vuitton, Gucci store Photo by Gucci