INSIDER by IYC Episode 3 Out Now: Marketing That Moves
At IYC, we’re committed to empowering our clients with the knowledge and insight needed to make confident, informed decisions. That’s the mission behind INSIDER by IYC, our exclusive video series that pulls back the curtain on the world of yachting.
Episode 3 - Marketing That Moves
In Episode 3, we go behind the scenes at IYC to show how our marketing doesn’t just aim to promote yachts, but to move people. Every campaign, event, and partnership is designed to connect, inspire, and bring the IYC experience to life.
Digital Strategy: Where Innovation Meets Insight
From social media storytelling to cutting-edge digital campaigns, IYC leverages data and creativity to reach the right audience at the right moment, turning inspiration into bookings and curiosity into loyalty.
Yacht Marketing: Crafting Desire. Creating Demand.
Discover how we position our fleet not just as yachts, but as experiences. Through cinematic visuals, compelling narratives, and targeted campaigns, IYC creates desire, generates demand, and makes every yacht unforgettable.
Events & Partnerships: Connecting Through Experience
IYC knows the power of face-to-face connections. Through curated events, exclusive experiences, and strategic partnerships, we bring clients closer to our yachts, and to the lifestyle that comes with them.
A Winning Team: Driven By Passion. Defined By Excellence.
Behind every successful campaign is a team fueled by passion, knowledge, and creativity. At IYC, excellence isn’t just a goal; it’s our standard, ensuring every message, experience, and interaction reflects the quality our clients expect.
Episode 1 - Sales & Purchase: Behind The Asking Price
The first episode delves into one of the most crucial aspects of yacht sales and purchase—pricing. We explore the distinction between value and price, uncovering the strategy behind listing a yacht for sale. Our expert brokers share their insights on how they guide clients to make the right purchase, ensuring that every yacht fits the owner's lifestyle, usage, and long-term vision. You’ll also gain a deeper understanding of what makes IYC one of the most effective sales forces in the industry.
Episode 2 - Blueprint To Charter
In Episode 2, we shine a spotlight on the world of yacht charter. Our experienced charter consultants from around the globe sit down to share their first-hand insights, answering the questions clients ask most and demystifying the charter process from start to finish.
From understanding rates and seasonal pricing, to choosing the right yacht, planning onboard activities, and picking the perfect destination, they get into all the details. Whether you’re planning your first charter or refining your next getaway, this episode is packed with the kind of expert advice that helps you charter with confidence.
More to Come…
In the episodes ahead, we’ll continue to break down key topics in yachting, providing the knowledge and expertise you need to make confident decisions. From charter management, to new builds, yacht management, and more, we are excited to bring you exclusive content that goes beyond the surface. Stay tuned... there’s much more to discover.