Your Journey To A Successful Sale Starts With IYC
Â
When it comes to selling your yacht, you need more than just a trusted partner. You need a market leader with proven success, global reach, and unwavering dedication to delivering exceptional results. From strategic marketing and leveraging a network of discerning buyers to handling the complexities of negotiations and closing, IYC ensures every step of the process is executed with unmatched expertise and precision, so you can have complete confidence in achieving the best outcome. At IYC, we put our insight and expertise to work for you, so you can navigate the yacht-selling process with confidence.
Â
Why Choose IYC
IYC has established itself as a global leader in the superyacht sales market, consistently delivering strong results in both the number and total value of yachts sold. Since 2018, the company has built an impressive track record, having sold over 360 superyachts, including vessels up to 361 feet (110 m) in length.
As one of the world's leading brokerage firms, IYC has earned a reputation for delivering exceptional results. This success is driven by deep market expertise, dedication and a firm commitment to our clients’ goals. With a track record that speaks for itself, IYC has negotiated record-breaking sales across the industry and takes pride in the fact that over 55% of transaction involve IYC representing the seller. The company's market-leading performance is supported by a proven ability to close deals swiftly and at optimal value , even in complex and fast-evolving yacht market conditions.
IYC's in-house marketing team employs strategic, data-driven campaigns to effectively promote every yacht in the company's sales fleet. Each campaign is tailored to showcase the distinctive features of each vessel, ensuring maximum visibility. Backed by a dedicated Business Intelligence team, we utilize in-depth data to guide our strategies, offering clients valuable market insights to assist in decision making. By combining the expertise of the company's seasoned sales professionals and marketing specialists, IYC delivers exceptional service and measurable results. Additionally, IYC's expansive global network of industry contacts and partners significantly extends our reach, enabling connections with prospective buyers and sellers around the world.
Our Proven Process
IYC's process of selling a yacht is smooth and seamless. The company prides itself on transparent communication, data-driven marketing strategies, expert negotiation, and comprehensive aftercare services. Our goal is to ensure the experience of selling or buying a yacht is effortless for our clients, resulting in pairing the right yacht with the right owner.
1. Strategic PartnershipÂ
We begin with a comprehensive Central Agency agreement, establishing clear teams such as commission rates, marketing strategies, and responsibilities while setting the foundation for a successful collaboration.
2. Expert Market Positioning
Our in-house market intelligence team consistently analyses current market conditions of the various market segments, comparable vessels, and optimal pricing strategies to position your yacht for success. We focus on three critical factors to get your yacht sold: strategic pricing based on market analysis, impeccable yacht presentation ready for viewings, and the optimal location for maximum visibility to potential buyers.Â
3. Comprehensive Marketing CampaignÂ
Our dedicated marketing team works on high-level production to promote your yacht through various means. This includes our digital platforms, such as our industry-leading website with proven sales conversion and extensive SEO strategies. Other marketing avenues include yacht shows, in-house and industry publications, social media, and targeted campaigns all working together to reach buyers worldwide.Â
4. Post Sales Care
Our expert team handles every aspect of your sale with precision and care, from the initial listing to an agreement and the closing. As a full-service brokerage, we have more than just the sales team working for you – there is a true 360-degree approach in place, ready to assist you every step of the way. Once an agreement is finalized, we offer ongoing support and assistance, ensuring you get the guidance you need throughout the entire process.
Marketing your Yacht for Sale
At IYC, we understand each yacht has its own unique story to tell. Our dedicated team of consultants works closely with our marketing team to get this story told, building strategic marketing campaigns that deliver results. IYC yachts is renowned for crafting quality marketing material and bespoke promotional strategies that showcase the yachts we represent with distinctive appeal across every platform, including our industry-leading website, social media, in-house print, PR, global events, and international yacht shows.Â
Â
Digital Marketing
To create awareness and generate quality enquiries, we strongly believe in the power of digital. IYC has one of the highest-ranked websites in the industry for all relevant search terms. We invest in Search Engine Optimization (SEO) and digital advertising to generate quality leads for yachts for sale. We employ a comprehensive range of promotional strategies, leveraging our extensive email database to send targeted communications to clients, brokers, and industry professionals. Additionally, each yacht benefits from promotion across IYC’s curated social media channels, enhancing its visibility and reach.
PR
IYC's dedicated PR team connects with global media to promote and provide updates on our fleet. Our yachts often appear in leading business, luxury lifestyle, and yachting publications.Â
To view IYC's most recent Press features click here.
Horizons Magazine
IYC's bi-annual lifestyle, sales, and charter magazine, HORIZONS, serves as an unparalleled platform to showcase your yacht's unique story. With a print run of over 4,000 copies per issue, HORIZONS reaches the company's esteemed clientele worldwide and is prominently displayed at major industry events, private events, private jet airports, private helicopter providers (Florida, Caribbean) and marinas. HORIZONS is also available on board the entire IYC charter fleet worldwide.
To view the most recent edition of Horizons magazine click here.
Yacht Shows
IYC’s active presence at the world’s premier yacht shows offers unmatched opportunities for yacht owners looking to sell. Showcasing yachts at these high-profile events ensures direct visibility to a qualified audience of potential buyers, brokers, and industry decision-makers from around the globe, maximizing the likelihood of securing a timely and high-value sale.
To further enhance its presence at the shows, the company invests in onboard experiences, exclusive VIP lounges, and bespoke private events designed to create more opportunities for engagement with our target audience.Â
This presence is supported by 360 targeted promotional campaigns, premium marketing materials, PR activations and tailored social media coverage to amplify reach and drive interest.
IYC participates in over 15 yacht shows annually including the Monaco Yacht Show, the Fort Lauderdale International Boat Show, the Palm Beach International Boat Show and several other high-profile shows globally.Â
Â