On Display: Make Every Yacht Show Count With IYC

Why Yacht Shows Matter

With a global team on the ground, IYC attends all the prestigious shows on the yachting calendar, with our yacht fleet, experts, and partners all in attendance. From the Monaco Yacht Show and Cannes Yachting Festival to the Palma International Boat Show, MEDYS and MYBA in Europe, and across the Atlantic to Fort Lauderdale and Palm Beach International Boat Shows, as well as the Antigua and Bahamas Yacht Charter Shows and Dubai International Boat Show, IYC recognizes the value of these world-leading events for many reasons.

Charter-focused shows, such as those in Greece, Antigua, the Bahamas, and Newport, among others, highlight the fleet’s yachting lifestyle and onboard experiences. Sales-focused events, such as those in the French Riviera, Dubai, Mallorca, and Florida, typically showcase new design and technology. There is also overlap within the major shows like the Monaco Yacht Show and FLIBS, which feature both superyachts for sale and charter, and are the top-tier marketplaces for the industry. And throughout all of them, central to IYC’s strategy are our prime show locations, from high-traffic dock positions to purpose-built lounges at key events. Your yacht will be in the most visible area.

As IYC’s Global Managing Partner, Michel Chryssicopoulos explains: “Our IYC strategy of having a more traditional presence at these boat shows really brings more value. The best decision we have taken was to have the IYC Lounge in Monaco, as well as a solid presence in Fort Lauderdale and Palm Beach.”

Most importantly, both types of shows ensure a yacht's value proposition is visible. With IYC's global presence and industry expertise, every yacht at a show benefits from a trusted partner who reinforces its visibility and reputation.

Put Your Yacht In The Spotlight

Above everything, yacht shows offer a powerful platform and tool for building a yacht's brand and presence. There is no substitute for prospective clients and consultants stepping on board to appreciate design nuances, experience the onboard ambience, understand layouts, try out the features, and meet the crew.

In-person visits to your charter yacht are highly recommended to give consultants the confidence to recommend it to clients and for it to feature at the top of their lists. And at yacht sales shows, stepping on board can really clinch a deal by allowing buyers to immerse themselves in the yacht fully.

Shows are also the perfect place to gain media coverage, photography, videography, and word of mouth for each yacht, increasing their reach beyond the show. IYC's global marketing capabilities mean each yacht in the fleet gains impressive visibility, builds a strong, recognizable identity, and positions itself perfectly to attract charterers and buyers.

Highlight What Makes Your Yacht Unique

Within this brand-building approach, your yacht’s story can be created and defined. Every yacht on the market has unique features, design details, personality, and lifestyle offerings that can be highlighted to build its brand.

Yacht shows are the perfect stage to communicate this and also provide an opportunity to spotlight anything that may be new, such as refits, refreshed interiors, water toy inventories, and any new offerings. It is these details that will set an IYC yacht apart from the rest. When a yacht's story is carefully presented, it becomes memorable, leaving potential clients and consultants with a clear sense of its appeal.

From Display To Transaction

IYCs yacht show strategy means they often mark a turning point for both sale and charter listings. In 2025, several yachts that appeared at major shows sold quickly, showing just how effective IYC’s presence at these events can be.

Several high-profile yachts, including the ADMIRAL ARMANI 72 and the 161’ (49m) DIRT POOR, were sold soon after their debuts at Monaco and FLIBS. The 144’ (44m) DE-DE, which was announced just before the major shows, also found a buyer within a few months. The new-build segment was just as active, with an impressive four Moonen yachts selling within weeks of being showcased at the 2025 autumn shows.

These results show how the right pricing, targeted global marketing, and direct engagement with buyers can make a real difference. IYC Sales Consultant Jamie Swaine’s recent sales experience also proves that repositioning a yacht and focusing on show participation can quickly lead to a sale.

Commenting on this example, Swaine explains: “During the five days of the show, the yacht received over 800% more viewings than it had achieved in the previous two years combined. Following the event, buyers received a comprehensive suite of marketing and technical documentation, reinforcing confidence in the yacht’s valuation. Multiple offers were received, and the sale was successfully concluded in under 150 days.”

Connect With The Yachting World

Alongside transactions, the industry thrives on the relationships, human connections, and trust that underpin it, and it is at the shows where this magic comes to life, which cannot be easily replicated online. These events bring together the owners, brokers, crew, service providers, and other luxury partners, creating the perfect environment for conversation and new connections. Particularly at the charter shows, giving yacht crew a chance to shine as the yacht's ambassadors, leaving a lasting impression on anyone considering chartering. As part of IYC's strategy, the events team also regularly hosts curated captain and yacht crew events at these shows.

At IYC, yacht shows also open doors for clients beyond the yacht itself, connecting them with luxury travel providers, bespoke goods, aviation services, and other suppliers through our high-value, esteemed partnerships. “Alongside the quantity of yachts and IYC’s stands and lounges at the shows, is the presence of our partners, which really delivers the message to our clients that we are established with solid international partnerships and presence. People get to meet brokers from around the world, and the trust of established partners like Boeing Business Jets and others is gained,” adds Chryssicopoulos.

This 360-degree approach allows prospective buyers and charterers to get a glimpse at how they can elevate their yachting lifestyle even further and benefit from the broader luxury lifestyle markets.

The IYC Advantage At Yacht Shows

Thanks to IYCs' presence at major yacht shows worldwide, your yacht will benefit from our visibility, with each yacht receiving targeted promotion and engagement. Each yacht is positioned in prime locations at the show, receives targeted pre, during, and post-show promotion, and is introduced to curated clients, Captains, and brokers, so every single engagement is meaningful.

Swaine concludes: “IYC’s structured, data-driven marketing and transactional expertise delivers efficient results for sellers while ensuring buyers remain fully informed throughout the process.”

Showing your yacht with IYC, your opportunities are maximized, from visibility and branding to connections, making sure your yacht can achieve its full market potential in an increasingly crowded marketplace.

Prepare For The 2026 Yacht Show Season

Whether your yacht is for sale or charter, the proper preparation, representation, and visibility can completely overhaul your enquiries and opportunities in the market. Getting involved in the 2026 yacht show calendar is one of the most powerful tools you will have to help increase your yacht's presence and build its reputation in both the charter and sales markets.

Contact IYC's expert team today to discuss your needs for the next yacht show season. With careful planning and support, our team can make sure your yacht is at the forefront of people's minds and set your yacht’s future and your charter season up for success.