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Steve Bailet

Global Marketing Director

+44 207 952 8684

An industry passionate with a strong yacht marketing background, Steve started his career in yachting in 2010 working for the Ferretti Group dealer in the South of France. Progressing steadily, he transitioned to a role within one of Monaco's leading yachting insurance firms before assuming the position of Head of Marketing for a major yacht management company.

Throughout his career, Steve has been instrumental in shaping and refining the marketing and brand identities of several prestigious 100m+ superyachts.Overseeing upwards of 75 photoshoots for yachts surpassing 50 meters, he has cultivated a keen eye for aesthetic excellence and graphic design, collaborating with esteemed yacht brokerages along the way.

In May 2023, Steve joined IYC as the Global Marketing Director, tasked with spearheading initiatives to enhance the company's marketing strategies, forge strategic partnerships, and elevate its visibility within the industry, solidifying the company’s label as the fastest-growing company in the industry.

Beyond his professional pursuits, Steve's passion for antiquity and history is satisfied with reading about the Roman Empire or embarking on globe-spanning adventures to unravel some of humanity's most remarkable cultural heritage sites, traversing continents from America and Europe to Asia. Steve speaks fluent French, English and Italian.

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