Our Approach
IYC is an international yachting company, and one of the largest worldwide, with over 200 passionate professionals based in 15 strategically located offices around the globe.
We are committed to expanding our network of offices, employing the best professionals in the industry and investing in the development of proprietary software solutions, to deliver our clients unrivaled service of the highest industry standard.
We offer forward-thinking advice, insight and support to yacht owners, buyers, charterers and captains worldwide. Our focus is on leading the industry with a client-centric approach.Â
Yacht ownership, with the right team behind you.
IYC brings together the expertise, insight and global support needed to navigate every aspect of yacht ownership, helping you make informed decisions and get more from your ownership experience.
Our services to yacht owners cover every stage of yacht ownership, including yacht sales and purchase, chartering, Â yacht management, charter management, yacht agency services, crew management, insurance & claims management, and new build consultation. Across every service, our approach is built around providing the expertise, market insight and support owners need to make informed decisions with confidence. It's your choice. We help you make the right one.
Worldwide Presence
Through our strategically located offices in the world's most prominent yachting destinations we combine the benefit of local knowledge and on-the-ground expertise with the resources, reach and support of a global company. Our international team brings together experienced professionals across all yachting disciplines, providing owners with knowledgeable support wherever their yacht may be.
Broker Expertise
Our team includes some of the industry's most experienced and accomplished Yacht Consultants, bringing extensive market knowledge, strong industry relationships and a proven track record across yacht sales and charter. Every yacht is different, and our Yacht Consultants understand how to position each one effectively. Combining market insight, data and experience, we develop considered strategies tailored to the yacht and the owner's objectives, with a focus on reaching the right buyers and achieving the best possible outcome.
Integrated Yacht Marketing
Our dedicated in-house marketing team provides a comprehensive, 360° approach to promoting the yachts in our fleet. Each yacht benefits from a tailored strategy designed around its individual positioning, selling points and target audience, supported by the scale and reach of IYC's wider marketing platform.
Our approach spans digital marketing, PR and media relations, yacht shows and events, industry partnerships, content creation, social media, email marketing, print and IYC's own publications. Together, these channels create consistent exposure across the key touchpoints where prospective buyers and charter clients discover and engage with yachts.
A strong Digital Footprint
Digital is a core part of IYC's marketing strategy. Through IYC.com and a combination of Search Engine Optimization, Paid Advertising, Social Media, Email Marketing and leading industry platforms, we build visibility for our yachts and connect them with highly relevant audiences worldwide. Our focus extends beyond reach and awareness to generating qualified enquiries and measurable opportunities for the yachts we represent.
Efficient Charter & Yacht Management Services
We work to maximize your yacht's charter potential while keeping your ownership experience at the center of every decision. Our team manages charter enquiries, contracts and negotiations while coordinating closely with the yacht to balance commercial activity with the owner's personal use.
Our Yacht Management team provides transparent, 24/7 support to owners, captains and crew, overseeing the managerial, technical and regulatory requirements involved in operating a yacht. This integrated approach helps minimize downtime, maintain operational standards and ensure the yacht runs smoothly.
Yacht Construction
Commissioning a new build superyacht is a highly personal undertaking, bringing together many important decisions throughout the process. It is an opportunity to create a yacht around your individual vision, from her design and technical capabilities to how you intend to use and enjoy her.
IYC supports owners throughout the new build journey, from defining the initial brief and selecting the right shipyard and design team to contract negotiations, construction, sea trials and delivery. Our team provides independent market insight and strategic advice, helping you evaluate options and make informed decisions at every stage. Acting in your interests, we work closely with shipyards, designers, naval architects and other specialists, providing expert guidance and oversight throughout the project.