Following her BA in Business & French studies and an MSc in Marketing & International Management in the UK, Theoni started her career in the tourism sector. Having worked in various hotels in the UK, Athens and the Peloponnese region in Greece she gained experience as a Guest Relations Agent, Event Coordinator & Sales Representative for Travel Operators. She then pursued a career as a Sales & Marketing Executive in the industry of professional catering equipment, which allowed her to gain an in-depth knowledge of both B2B and B2C communications. During her professional development, she has worked in consumer goods companies for Middle East & North Africa Countries, which enabled her to expand her skills in a multinational perspective. Theoni joined the IYC marketing team in October 2021 and will support the company’s marketing initiatives on a global scale.