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Faces behind the Brand: Frank Grzeszczak Jr.

Faces behind the Brand: Frank Grzeszczak Jr.

14th July 2016
Having grown up the son of one of the superyacht industry’s most respected brokers, it is no surprise that the yachting bug bit Frank Grzeszczak Jr. early. “My Dad [IYC broker Frank Grzeszczak] has worked as a broker for more than 30 years, and thanks to his influence I first started working on boats when I was only 12,” says Frank Jr. “This experience proved invaluable when I later became a broker as it helped me to learn about the world of yachting from the inside out.”

At the impressively young age of 18 he started work as an intern in the IYC Fort Lauderdale office, kick starting his career as a broker, and has never looked back. “Those first few years as I worked towards my broker’s license were spent listening, observing and learning from the best,” remembers Frank Jr. After gaining his license Frank Jr. worked both alongside his father, Frank Grzeszczak, and alone to build an ever-growing portfolio of listings and clients.

Today he is one of IYC’s fastest rising stars, with an impressive sales record and a refreshing take on yacht brokerage that has led him to become especially popular with young and first-time buyers. “We are seeing a new generation of owners, many of whom are younger and/or from the technology or advancing industries,” he says. “As a younger broker I can relate to that buying market, which is important, but I also have the experience and confidence to be able to properly advise them and ensure they have a good experience.” Being bilingual, speaking both English and Spanish fluently, is another point of difference and Frank Jr. has also built strong relationships with Spanish-speaking clients.

Frank Jr. sees a niche in the market for the sales of 90-100ft fast motor yacht models, with one example being his Lazzara 116 listing Half Time, which he describes as “one of the best priced models in this size bracket on the market today.” The popularity of this style of yacht with his clients comes back to that link with a new generation of buyers. “Most of my clients are first time buyers looking for a fun and affordable entry point to the market that is exciting to use and I work with them to help achieve that,” he says. Frank Jr. has a strong belief that this new generation of buyers is one of the most important as ensuring they enjoy their ownership experience will lead to them being involved in and happy with the yachting industry long term. “My clients and I are growing through the industry together and I am always working to build long term relationships with them. For me it’s not about the short term sell with no follow on support.”

Regardless of age or size of boat, Frank Jr. treats all his clients equally. “I consider yachting to be the ultimate luxury in life. In the end we are selling toys and the client needs to be in love with what they are buying,” he explains. “Above all, I believe that the best way you can serve a client is to really listen to what they want, don’t tell them what they want. Always listen.”


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