Barbara brings the IYC team both experience in digital marketing and the social media management of luxury hotels. She started her career working as a travel agent for one of the world's leading tourism companies, giving her invaluable insights into the industry and customers' expectations and satisfaction. Following a master's degree in digital marketing in Spain, she transitioned into a role focused on Google Ads and managed a social media portfolio of various clients, predominantly luxury hotels.
In pursuit of deepening her knowledge in data analytics and performance, she then took on the role of Performance Marketing Manager at a multinational mobile marketing company where she effectively learned to leverage data-driven insights to optimize marketing campaigns and drive tangible results.
A firm believer in keeping a positive attitude, Barbara is also passionate about traveling, meeting new people, and immersing herself in different cultures.