Barbara brings the IYC team both experience in digital marketing and the social media management of luxury hotels. She started her career working as a travel agent for one of the world's leading tourism companies, giving her invaluable insights into the industry and customers' expectations and satisfaction. Following a master's degree in digital marketing in Spain, she transitioned into a role focused on Google Ads and managed a social media portfolio of various clients, predominantly luxury hotels.Â
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In pursuit of deepening her knowledge in data analytics and performance, she then took on the role of Performance Marketing Manager at a multinational mobile marketing company where she effectively learned to leverage data-driven insights to optimize marketing campaigns and drive tangible results.Â
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A firm believer in keeping a positive attitude, Barbara is also passionate about traveling, meeting new people, and immersing herself in different cultures.Â