PR & Content Lead
Half French, half American, Sidney has a diverse, multicultural background having lived in New York City, Geneva, Montreal, London, and Monaco. This has cultivated her worldly perspective and deep insight into the motivations and expectations of different cultures around the world.
With extensive experience in the PR and content creation industries, Sidney has successfully developed results-driven creative strategies and influencer marketing for well-known brands such as Adobe, Audemars Piguet, UBS and Google. She was a contributing writer for a high-end magazine, and has significant expertise in social media management and strategy. Most recently Sidney managed the PR and content for Fraser Yachts.
Sidney is a member of the Board of Directors for the Monaco chapter of YPY (Young Professionals in Yachting). She also runs her own podcast (Tell Me More on Spotify) featuring interviews of successful young professionals in varied industries, highlighting insights from their career journeys.
Sidney holds a Bachelor's Degree in English Cultural Studies and Communications from McGill University and a Master's Degree in Arts and Cultural Management from King's College London. She is proficient in French and English and has competent command of Spanish, Swedish, and Italian.