Irini Sarantis works on strategic brand marketing at the corporate level. She promotes the IYC brand via traditional media and the latest digital methods. Irini also supervises the IYC brand presence at major international boat shows where IYC welcomes potential clients in person. The redesign and fresh branding of the IYC display was unveiled in Europe at the 2015 Monaco Yacht Show and in North America at the Fort Lauderdale International Boat Show.
Irini knows that a strong brand for the company enhances the quality of work IYC performs on behalf of every client. The strength of the IYC brand allows the company to reach beyond the current pool of owners to new markets for yacht ownership and charter bookings. IYC provides full marketing services to yacht owners to promote yachts for sale and charter.
Yacht owners can count on the high visibility of the IYC brand to promote their yacht to the widest market of prospective buyers worldwide. Yacht buyers can depend on the integrity of the IYC brand to ensure they purchase the boat that meets their needs. Charter yachts know that their boat will be promoted to qualified charter guests. Guests looking for the ultimate yacht charter experience are confident that IYC can match their desires with the best yacht in the world for their vacation.
IYC serves yachting clients worldwide with offices in Europe, the United States, the Bahamas and Caribbean. Irini Sarantis, Global Director of Marketing may be reached via email at [email protected]