The new branding for IYC premiered at the 2015 Monaco Yacht Show and was implemented in Fort Lauderdale. The IYC display had a premium location with high visibility. Guests interested in yacht ownership were shown through the boats on display with our knowledgable yacht brokers. Guests looking for yacht holidays were able to discuss their vacation plans with IYC charter agents. The show allowed IYC to reach out to new clients and to serve our current clients on a very large scale.
Superyachts.com interviewed IYC CEO Stefanos Macrymichalos on the future of yacht ownership and current activity in the American market. The five-minute Superyachts interview with IYC CEO with Stefanos covers topics of interest to yacht owners and future yacht owners.
Other highlights of the Fort Lauderdale Show included an IYC kick-off event before the show opened, an event on the 160-foot Clarity during the show, and a crew appreciation party on the final day.
Yachts presented by IYC at 2015 FLIBS:
IYC serves yachting clients worldwide with offices in Europe, the United States, the Bahamas and Caribbean. The Fort Lauderdale office of IYC welcomes visitors at 2406 SE 17th St, Fort Lauderdale, Florida 33316. Phone:(954) 522-2323