Half French, half American, Sidney has a diverse, multicultural background having lived in New York City, Geneva, Montreal, London, and Monaco. This has cultivated her worldly perspective and deep insight into the motivations and expectations of different cultures around the world.
With extensive experience in the PR and content creation industries, Sidney has successfully developed results-driven creative strategies and influencer marketing for well-known brands such as Adobe, Audemars Piguet, UBS and Google. She was a contributing writer for a high-end magazine, and has significant expertise in social media management and strategy. Prior to joining IYC, Sidney managed the PR and Content for Fraser Yachts.
Sidney has been on the Board of Directors for the Monaco chapter of YPY (Young Professionals in Yachting) since 2022 and became Vice President in December 2024.
Sidney holds a Bachelor's Degree in English Cultural Studies and Communications from McGill University and a Master's Degree in Arts and Cultural Management from King's College London. She is fluent in French and English and has competent command of Spanish, Swedish, and Italian.